The future of frontend starts with the design system [Sponsored]

Over the past 20 years, the technologies used to create digital experiences have evolved dramatically. Yet the process of bringing an idea online has remained largely unchanged. Marketing and design teams create concepts, define layouts and prepare content that development teams must translate into code before publication. Every new campaign or adaptation can introduce another technical step, affecting delivery times and limiting the autonomy of the teams responsible for the experience. Artificial intelligence has accelerated code generation, but it has not necessarily removed this dependency. It can make an existing workflow faster without changing its underlying structure. This raises a broader question for businesses: rather than accelerating the existing process, could the industry rethink why digital experiences still need to be translated into code in the first place? Design System-to-Market: Rethinking the frontend workflow. Frontend creation remains fragmented, slow and costly.